What is obey brand

It made me wonder whether what the next generation's relationship with brands is going to be like. It also made me wonder how much the blood, sweat and tears invested in developing a brand - and the story behind it - makes it through to the real world. His street art bill posters featuring the face of 'Andre the Giant' and the word 'OBEY' began to crop up everywhere in the late 80s, and became a global phenomenon.

Were they meaningless? Or were they, as Fairey's manifesto later implied, all 'linked to Heidegger's concept of phenomenology'?. Ya cuz u gay! To carry out or fulfill the command, order, or instruction of. I hate seeing those Obey shirts and posters.

Its total bull shit propoganda to encurage "free thought". Humbly giving back something with the expectation of a remark.

Some recent examples are the Las Vegas shooting in , where special Obey t-shirt were made and sales profits were donated to victims. Fairey also created a school walkout posters for students protesting gun violence in the US in , amongst other projects. The brand still promotes and supports messages and causes that are consistent with its original ethos.

The New Obey clothing collection just landed on our shelves and as always, the gear is great. That being said, we know that this brand goes way beyond clothing and always lead us to this question: what is Obey Exactly?